Dental Clinic

A booking-first website for a private dental clinic. The whole site is built around one job: getting a nervous first-time patient from landing page to confirmed appointment with as little friction as possible.

The clinic's old site was a brochure. Patients still had to phone during opening hours to book, the front desk lost its mornings to the phone, and anyone who looked after hours simply gave up until the next day.

We rebuilt the site around live availability from the clinic's DoctorAnyTime calendar, so patients pick a real open slot and confirm it themselves, day or night. Reassuring copy, clear pricing and honest treatment pages sit around the booking flow, so a first visit feels considered rather than clinical.

Bookings now arrive overnight and at weekends, when the phone used to be dead. The front desk got its mornings back, and first-time patients turn up already knowing what to expect. The phone line is now for people who prefer it, not the only way in.